The campaign, which is organised by the Food Teachers Centre in association with the Fishmongers’ Company Fisheries Trust, saw more than 900 schools take part in the campaign in 2022 with more than 13,000 children benefiting from the programme.
Matthew Orr, Fresh Direct senior commercial manager, said: “Once children have taken part in the campaign, they are much more likely to try fish again in the future and make the most of this delicious food. We’re delighted to play our part in educating the next generation in the delights of seafood.”
There is no cost to the schools taking part and young people are given a ‘exciting and delicious experience’. It is directed particularly at schools in the most deprived areas, where pupils are unlikely to have access to fresh fish.