More consumers are opting for frozen food

Information from TNS Worldpanel shows that more and more consumers are buying frozen foods - the retail frozen food market is now worth £4.8 billion, with the market showing a 5.8% year on year growth. Financial expert, Cesarina Holm-Kander explains why: "According to research 53% of women are feeling the pressure to reduce household food budgets and more and more are turning to frozen to achieve this. Planning meals in advance is the best way to manage spending – and using frozen can be the easiest way to do this without compromising on taste, nutrition and convenience. "There are initial savings with frozen foods. For instance frozen fish and seafood can be up to 25% cheaper than fresh due to the limited amount of wastage experienced in the transportation process. As a result of its extended shelf life, frozen is sold at fixed prices often protecting it against a market that is sometimes volatile. In the home, frozen has additional cost saving benefits - wastage is limited as you only use what is needed at any one time without fear of the remaining food going bad." The British Frozen Food Federation (BFFF) has responded to the growing demand for frozen foods with the launch of a new consumer website www.theNewIceAge.com - which is designed to give mums practical budgeting advice and information on the nutritional and time saving benefits of frozen foods.