The new research was compiled with chef social network The Staff Canteen along with a series of revealing interviews with the agency’s new Secret Brigade – a collection of influential and highly opinionated chefs, gathered from across the industry.
The full state of the nation research report will be used to inform planning and strategy for jellybean’s foodservice clients. Jellybean has made a free highlights summary available on request.
Susan Wickes, managing director of Jellybean, said: “As a leading foodservice agency with 38 years marketing to chefs, jellybean is always looking for new ways to ensure we stay ahead of the game. This latest research will prove a shot in the arm for those looking to engage chefs on their level.
“Our findings have uncovered that the path to purchase is not a utopian yellow brick road – there are several mitigating factors to every marketing decision that brands make, which can either engage them or totally turn them off. Forget everything you thought you knew about chefs – it truly is a new day.”