27th Mar 2020 - 05:00
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Abstract
FruPro has been launched in the UK to help reduce food waste by giving users access to buying and selling produce that might have otherwise gone to waste.
The platform aims to keep the fresh produce industry running during this period of social isolation.
William Hill, chief executive and founder of FruPro, said: “This is a non-profit exercise for FruPro. Our only motivation is to keep the nation fed. No product should be going to waste. There’s just no excuse for it.
“We have developed the FruPro platform to ease major supply chain disruptions resulting from social distancing measures, which have badly hit several sectors of the economy.”
The UK is currently in ‘lockdown’ so foodservice and catering companies will have excess stock as restaurants, pubs and some schools are closed. Since FruPro’s launch almost 180,000 kg of produce has been traded.