Braathen has worked with the NSC for six years holding various international posts, including director of the NSC in China until July 2021.
Braathen said: “I’m delighted to join the team in the UK. Working with the seafood industry is a huge privilege and I very much look forward to getting to know the market and stakeholders more closely.
“Over the years, the NSC has collaborated with several key industry stakeholders in the UK. I’m excited to build on these great foundations and work together with importers, distributors, retail, and foodservice alike to further strengthen the seafood partnership between Norway and the UK.
“The UK is among Norway’s closest allies and one of Norway’s major trading partners. Our relationship is one we value, and I hope to build on the outstanding work already undertaken in this market, and further develop our position in an exciting and important territory for whitefish.”
The NSC will be having a royal visit celebrating innovation and collaboration between Norway and the UK, showcasing Norway’s greatest export and Britain’s favourite dish, fish & chips.