The Mexican-inspired quick-service restaurant is located at the station’s main entrance directly opposite the Bull Ring shopping centre. It will welcome guests daily between 11am to 11pm and stay open until midnight Thursday – Saturday.
This opening marks a milestone for One Retail, as they launch their partnership with Taco Bell and build momentum across operations within travel hubs such as UK train stations.
Andy Jones, managing director of One Retail, said: “We are really excited to announce this partnership to launch the iconic Taco Bell brand within Birmingham New Street station. This further widens the trusted brand partners we work with and expands our presence in the travel market.”
To celebrate the big opening, Taco Bell offered a free Crunchy Taco to the first 100 customers, plus the chance to spin the prize wheel to win some exclusive merch.