According to the YouGov poll, nearly one in three (32%) prefer whole food options such as beans, lentils, tofu and tempeh, while almost one-quarter (23%) enjoy both whole foods and plant-based meat alternatives equally.
According to The Grocer, tofu sales have increased by 15.3% year-on-year, while tempeh is one of the fastest-rising categories in the meat-free category. In 2025, over 1,480 new vegan products and menu items launched globally during January, many of which became permanent fixtures.
Wendy Matthews, Veganuary chief executive, said: “Veganuary continues to inspire millions to try plant-based foods each year and remains a key sales window for retailers, brands and foodservice businesses.
"Participating in Veganuary gives businesses an exciting opportunity to tap into this exciting market, cater to new ethically minded and climate-conscious customers, and adapt to changing consumer habits.”