The report also reveals that the estimated size of the opportunity will grow to £3.3Bn in the UK alone. The average age of a typical ‘quick commerce’ shopper is 36-years-old and its main shopper group is young adults who live in urban locations.
Simon Mayhew, head of online retail insight at IGD, said: “Rapid delivery, or ‘quick commerce’ as it is now known, has been around for some time, but Covid-19 has clearly catapulted its expansion to the point where it’s become a channel in its own right. Its growth is evident in the UK, but also on a worldwide scale, with players like Fancy, Getir, Weezy, Gorillas and Jiffy fast becoming household names.”
More than seven out of ten shoppers who use ‘quick commerce’ can be ‘inspired’ to pick-up last-minute items for key events such as Summer barbecues, sporting events and parties.
Rachel Sibson, retail analyst at IGD and author of ‘Quick Commerce: get up to speed’, explained: “Quick commerce is an exciting, fast-paced channel which presents a huge opportunity for suppliers, retailers, aggregators and pure plays.
“The new report maps out development and growth on a global scale and also looks closely at the UK, using our ShopperVista data. The second and third editions of the report series will focus on retailer best practice, how to gain share and the future outlook.”