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Report on coffee and food trends supports homeless charity

16th Dec 2019 - 07:00
UK coffee market consultant Anya Marco has published her 100 Trends for the Coffee and Food Industry 2020, which is priced at £100 and 12% of this will be donated to homeless charity Shelter from the Storm.

The report, 100 Trends for the Coffee and Food Industry 2020, is aimed at businesses and suppliers who want to stay ahead of the competition. The main category trends include sustainability, health and wellbeing as well as technology.

The report discusses the current state of the coffee shop market and the economy. It then explores product specific category trends including beverages, coffee, food and alcohol.

Marco explains: “It’s a fact – whether businesses think trends matter to them or not – they do. The supply chain is more important than ever before in these times of heightened food and beverage awareness among consumers.

“Not only must operators understand the market inside out, there is also an expectation for suppliers to be at the top of their game when it comes to product knowledge and consumer thinking.

“I’ve compiled the report to not only outline the key trends, but also show those in the industry how to integrate and apply them to their business.”

According to the Coffee and Food Industry 2020 report 67% of consumers say they are more likely to act ethically when they see the results of an operator or suppliers actions. The main concern highlighted was to rid the world of plastic.

Steve Lovegrove, head of café formats for Compass Group UK & Ireland who operate in the public sector, added:  “This report captures in a very succinct way the key trends and challenges facing the industry today.

“There are numerous areas covered in the report that are both thought-provoking and insightful, with topics the industry really needs to be considering and indeed addressing in this changing marketplace. A must-read for industry leaders.”

Written by
Edward Waddell