According to the research festive bookings for 2025 are up 8% year-on-year, with a strong number of reservations already made for key holiday dates including Christmas Eve, Christmas Day, and Boxing Day, compared to the same point in 2024.
Recent data from Kantar has found breakfast outings seeing a notable 14% year-on-year increase, making it the fasted-growing dining occasion in the UK.
Zonal is technology provider offering innovative solutions to 17,000+ businesses of all shapes and sizes across the hospitality sector. With more than 200 partners and third-party partner applications, Zonal helps customers to streamline operations, maximise profits and enhance the guest experience.
Tim Chapman, chief commercial officer at Zonal, commented: “It’s clear that festive dining is evolving, with breakfast emerging as a surprising new favourite. This shift, combined with the surge in early bookings, highlights how important Christmas is for hospitality operators. Venues that plan ahead and adapt to changing consumer habits will be best placed to maximise the opportunity this season.”