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Research finds hospitality businesses turning to tech to tackle staff challenges

30th Jan 2026 - 05:00
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Research finds hospitality businesses turning to tech to tackle staff challenges
Abstract
New research from hospitality technology specialist Lolly reveals that almost three-quarters of hospitality professionals believe technology has made staff management easier.

The study found that almost half (47%) of respondents said technology has made staffing management somewhat easier. A further 25% said it has made it much easier, highlighting the industry’s growing reliance on digital solutions to manage staff rotas, payroll and workforce communication.

Peter Moore, chief executive at Lolly, said: “The survey findings highlight how technology is becoming an essential support tool for hospitality operators as they respond to ongoing staffing pressures.

“As digital solutions continue to evolve, many businesses are increasingly focused on striking the right balance between operational efficiency and delivering high-quality, people-led service. As AI increasingly underpins innovation, we will work closely with our clients to apply it with purpose - keeping sustainability front of mind and embedding AI only where it delivers genuine impact.”

Lolly client Andrea Tafuri, general manager at UCL Marshgate Café (Gather & Gather), has been at the forefront of adopting the latest technology for hospitality having had a Lolly Nova robot since 2024.

Discussing the impact he added: “The introduction of robot waiters has been a game-changer for our operations. We are proud to be at the forefront of adopting innovative technology to enhance our services.”

Written by
Edward Waddell