More than 135 million pancakes will be eaten on Pancake Day, an average of seven pancakes per household according to the research.
The most popular toppings were lemon & sugar (61%) followed by chocolate spread & strawberries (23%), chocolate spread & banana (20%) and banana & syrup (14%). A more American style combo of bacon with syrup is also popular (11%) while a savoury loving 6% opt for cheese & ham.
Nicola Turner from Whole Earth said: “Our research reveals the nation is divided when it comes to pancakes. We are getting more adventurous when it comes to recipes, but the nation is missing out, as peanut butter isn’t enjoying the spotlight it deserves.”
The pancake capital of the UK is London, where people will eat an average of eight, followed by Leicester (7.6), Liverpool (7.4), Oxford (7.4) and Sheffield (7.3). A third (30%) of the nation’s parents admit to feeling under pressure on Pancake Day.