The research found that 27% of 18-to-24 year-olds and 22% of 25-to-34 year-olds are reducing their seafood consumption to protect the ocean. Nine percent of 18-to-24 year-olds and 6% of 25-34 year-olds have stopped eating seafood altogether.
Over 70% of people in both age groups said they are prepared to do more for ocean protection. The findings are the result of new analysis of a survey of over 27,000 people across 23 countries.
A third (33%) of 18-to-34 year-olds are eating less fish compared to two years ago, with just 12% eating more. Meanwhile, 39% from this age group are eating more vegetables and 21% are eating more plant-based alternatives.
Nicolas Guichoux, MSC’s chief program officer, said: “Seafood can be a rich source of protein and nutrients that can be available for ever if coming from a sustainable source. But our consumer research shows that there’s some work to do to convince young people that it is worth the investment, healthy, easy and good for the planet’s future.”