Dr Oetker surveyed 2,000 Brits and found the classic Victoria sponge was the most popular nostalgic cake with 26% of the vote. Apple crumble came in second place with 22% of the vote, followed by iced fairy cakes with 20%.
Other cakes to make the list were chocolate crispy cakes (20%), cupcakes (19%), butterfly buns (13%), bread & butter pudding (11%), rock cakes (10%), lemon meringue (10%) and chocolate fudge cake (10%).
The survey also found that 51% of Brits turn to baking to cheer themselves up when they are unhappy, with another 31% claiming that baking brings back happy memories for them of their childhood. One in four survey respondents (25%) say they want to pass on the great memories they had baking to their own children.
Beth Stevenson, baking expert at Dr Oetker, said: “Cooking is a fantastic skill for kids to learn, but it can also be a great way to build some real, lasting memories. What the survey shows above all else is the power that baking can have.
“It’s very telling that a quarter of those surveyed are keen to pass their own happy childhood memories of baking down to their children, and even making something as relatively simple as a Victoria sponge cake creates lasting memories. Baking is something shared down generations and within families, and it’s clearly an activity Brits are drawn to. It’s wonderful to see so many differences across the UK too!
"It’s heart-warming to see that 51% of Brits turn to baking to cheer themselves up when feeling low. That’s literally joy in the making, and it’s what we’re all about. Baking itself has been known to have calming properties and turning to bakes of our childhood is a sure-fire way to make us feel warm and put us back into a happy place – just what people need right now.”