Vegetables play a pivotal role in maintaining a healthy and balanced diet, yet a new international survey reveals that Brits aren’t eating their five-a-day. The research was carried out in seven countries across Europe and the United States. It asked over 11,000 people to examine how eating habits affected their health and quality of life.
The main causes for not eating enough greens are down to a lack of recipe inspiration (31%) and not prioritising it (31%). The nation has also confessed their neglect towards veggies is due to a lack of time (29%) and because they can’t afford them (27%). Seven percent of those surveyed said they didn’t like the taste of fruit and vegetables.
One in five respondents cut back on fruit and vegetables in order to save money during the cost-of-living crisis, while 13% spent less than 10% of their food budget on them.
David von Laskowski, Group chief executive at Picadeli, said: “I believe that behavioural change will be the world’s biggest challenge, and opportunity, this year. A shift in eating habits is crucial, both for people and the planet, despite recession and higher inflation.
“But what happens if we stop seeing veggies as an expensive add-on to other food, and instead consider them to be a full, and suddenly rather budget-friendly, meal in themselves? We truly believe this is one of the solutions going forward.”