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Sodexo Live! becomes new venue partner for Preston North End

22nd May 2023 - 05:00
Preston North End's Deepdale
Hospitality and live events caterer Sodexo Live! has announced it will become the official venue partner for Preston North End from 1st July 2023.

As part of the agreement, Sodexo Live! will invest in the catering infrastructure at Deepdale with the aim of enhancing an ‘efficient and enjoyable’ matchday experience for the club’s supporters. Ahead of the beginning of the 2023/24 season, the club will organise a meeting with supporters’ representatives to discuss Sodexo Live’s matchday provisions.

Club director Peter Ridsdale said: “We are delighted to have agreed a long-term partnership with Sodexo Live!, who arrive with a fantastic reputation of providing a high-quality service.

“As a company who are well-versed providing a service to football fans, we are confident our supporters will be satisfied with the new offerings they will experience on a matchday at Deepdale. We are looking forward to establishing a mutually beneficial relationship in the coming years.”

Sodexo Live! has extensive experience of working in football and live entertainment catering, as the company is currently partnered with Everton F.C. and Newcastle United, as well as venues such as ACC Liverpool, Ascot Racecourse and Headingley Stadium.

Rebecca Kane Burton, chief executive of Sodexo Live! UK and Ireland, added: “We can’t wait to bring our knowledge in hospitality, retail, guest experience, and venue management to Deepdale. Enhancing the guest experience and creating an enjoyable and memorable match day experience for everyone is in our DNA. We can't wait to get started.”

Written by
Edward Waddell