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Sodexo reports record month for non-matchday business at Seagulls stadium

14th Jul 2015 - 08:44
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Sodexo reports record month for non-matchday business at Seagulls stadium
Abstract
Services company Sodexo has reported a record month for non-matchday business during June at the American Express Community Stadium (Amex) in Brighton.

The Sodexo team at the home of Brighton & Hove Albion Football Club, nicknamed the Seagulls, arranged a total of 64 different events in the month, including the Eco Show, a Father’s Day lunch and three end-of-term school proms.

Paul Barber, Albion chief executive, said: "Since Sodexo came on board to deliver both our matchday catering and non-matchday conferencing and events, they've worked incredibly hard at both aspects.

“They've made vast improvements to the matchday catering offering at the Amex, and returned some impressive sales figures; contributed a significant increase to non-matchday business and worked extremely hard to develop strong relationships with the various departments at the club.”

Already in July, the team has provided a number of events and meeting for the NHS, education, government and insurance companies. In September the stadium will host two Rugby World Cup fixtures as well as the football.

Colin Perkins, operations director for Sodexo Prestige, said: “Increasingly, we are working with our venue clients on our non-matchday offer, which reflects a growing trend in the industry to make best use of the conference facilities available at all times.

“Additionally, the advent of our ‘Prestige Venues and Events’ brand has improved the engagement and awareness of our client sites and making a significant increase in non-matchday business.”

In 2013, Sodexo won a five-year contract to provide matchday retail, hospitality, restaurant catering, conference and events catering, and sales and marketing services at the Amex. Last year, Sodexo and Brighton and Hove Albion FC agreed an extension to this deal.

Written by
PSC Team