Munnawar will join Britvic later this year from Walgreen Boots Alliance, where she is vice president & global category director. She brings ‘considerable expertise’ in commercial, innovation, digital marketing and of developing iconic campaigns.
Commenting on her new role, she said: “I feel privileged to be leading the talented teams in Britvic marketing. I’m looking forward to further the company’s mission and building on the incredible marketing plans across the iconic portfolio of brands.”
Munnawar is also a passionate advocate for diversity and inclusion, having been business sponsor of the Racial Equity and Cultural Heritage Business Resource Group at Walgreen Boots Alliance.
Matt Barwell, Britvic’s Chief Marketing Officer, said: “Bringing Munnawar on to the team reflects our commitment to consumer-experience, innovation and world-class marketing for our brands.
“The transformation we are driving, particularly in the digital marketing space, will benefit hugely from a hire of Munnawar’s calibre. Without doubt, she will create a culture in which our marketers, agency partners and of course our incredible brands, will thrive.”