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SSE Arena in Belfast introduces Amazon’s Just Walk Out Technology

28th Mar 2024 - 06:00
SSE Arena in Belfast introduces Amazon’s Just Walk Out Technology
The SSE Arena in Belfast has announced a collaboration with Amazon to implement Just Walk Out technology at the venue, making it the first indoor arena in Europe to offer the frictionless checkout-free shopping, ‘revolutionising’ the fan experience.

Once open, guests will enter Pay & Away by using their chosen contactless payment method at the entry gate, with the technology then detecting what customers take from or return to the shelves and creating a virtual shopping session.

When guests complete their shopping experience, they can simply leave without waiting in line, and their chosen payment method will be charged for the items taken. Guests will have the ability to grab their drinks and snacks faster, getting them back to the events and moments that matter the most.

Dermot McGinn, group head of food and beverage at The Odyssey Trust, said: “Providing the best experience every time sits at the core of everything we do at The SSE Arena, Belfast and we’re continually looking at ways to enhance our offering.

“We’re incredibly proud to be working alongside Amazon to bring Just Walk Out technology to our venue, and becoming the first arena in Europe to introduce this checkout-free concept is a radical next step in optimising the customer journey.

“Through a blend of convenience and speed, the introduction of this innovative new technology will ensure that our visitors can get back to the heart of the action as soon as possible, both during events and at Belfast Giants home games.”

Just Walk Out technology has already been successfully rolled out across venues including TD Garden in Boston, Lumen Field in Seattle and Scotiabank Arena in Toronto.

Jon Jenkins, vice president of Just Walk Out technology at Amazon, added: “We’re seeing tremendous interest in Just Walk Out technology from sports facilities across the globe for its ability to increase sales and throughput and delight customers. We look forward to hearing how concertgoers and sports fans alike enjoy the convenience of the new store.”

Written by
Edward Waddell