The study of 2,000 adults from seafood brand Young’s found more than three in five people (62%) enjoy fish and chips on a Friday at least once a month.
For many households the family tradition is moving into the home kitchen, with almost two thirds (64%) saying money saving is the main reason they cook ‘fakeaway’ fish and chips at home rather than heading to the fish and chip shop.
However, cost isn’t the only factor, as 28% see it as a healthier option and 21% cite convenience. The average price of fish and chips has climbed from £6.48 in 2019 to £10.78 in 2025, according to data from the Office for National Statistics (ONS).
Overall, when asked to name their favourite British food traditions, fish & chips (25%) ranked just behind the Sunday roast (35%) and ahead of the full English breakfast (17%). Other foods making the top UK five food traditions were curry (7%) and afternoon tea (5%).
Kevin Sinfield, marketing controller at Young’s, said: “Fish and chips remains a cornerstone of British life. Whether enjoyed as a Friday treat with family and friends from the local chippy or recreated at home, it’s clear the tradition still means a lot to people."