The survey, which was responded to by over 7,000 people, found most people (79%) said they plan to make significant permanent diet changes after participating.
Other key finding include 70% of participants planned their meals more, nearly half (49%) cooked more meals from scratch and two-thirds increased their intake of fruit and vegetables. On average, people who didn’t maintain a vegan diet for the entire month still ate vegan for 18 days.
When asked about protein sources, 44% of participants said they preferred to get their protein from whole food options such as beans, lentils and vegetables, while over half (52%) opted for a mix of whole foods and plant-based alternatives – showing participants value both convenience and a balanced diet.
Almost one-third (32%) of those who were not already vegan before Veganuary plan to stay vegan at the end of their pledge. Overall, 79% plan to at least halve their intake of animal products going forward.
Almost half saw some improvement to their overall health (49%), with increased energy (46%), improved mood (47%), better skin (36%) and desired change in body weight (39%) being the most common benefits. Almost everyone (98%) would recommend Veganuary to a friend or family member.
Wendy Matthews, Veganuary chief executive, said: “Veganuary is so much more than a 31-day challenge, and once again our participant survey highlights the long-term shifts that can happen when people try vegan. Many discover the joy of cooking and eating more plants, and for a large number, those habits stick.
“It’s inspiring to see participants sharing that they feel healthier, more energetic and more confident in the kitchen. That’s what Veganuary is all about: helping people try something new and supporting them to make lasting, positive changes for animals, the planet and their health.”