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Swansea City returns to Levy UK+I portfolio after five-year hiatus

19th Jan 2023 - 06:00
Levy UK + Ireland, the sports and entertainment division of Compass Group UK & Ireland, has added Swansea City A.F.C. back into its Welsh stadia portfolio.

Swansea City will work directly with Compass Cymru as part of the agreement, with the club benefiting from a regional approach and a commitment to sourcing local Welsh produce for supporters and customers to enjoy.

The stadia specialists previously worked with Swansea City when the stadium was opened in 2005, and will provide matchday experiences, plus conference and events catering. Swansea City was impressed with the climate net zero targets Levy UK+I have in place, which was crucial when looking for a new partner.

Jane Byrd, managing director of Compass Cymru, said: “It’s brilliant to have Swansea City back in our portfolio, cementing our stadia business in Wales. We love partnering with like-minded businesses and we know how important it was for Swansea City to work with a partner who has serious net zero ambitions.

“Bringing together our green credentials and commitment to providing quality Welsh produce is an exciting prospect and we couldn’t be happier to be working together again. Through our catering partnership with Swansea University, we have some established relationships which will work well with the Swansea City fanbase.”

Increasing plant-based menu options, reducing single-use plastics and cutting food waste are all priorities for the club going forward. Supporters will be able to order and pay for pre-match and half-time refreshments in one transaction through self-order units, minimising queue times. This will be in place for the start of the 2023/24 season.

Swansea City chief executive Julian Winter, commented: “Finding a partner committed to working towards a greener future is very important to us at Swansea City. We continue to make progress in our desire to operate in a more environmentally friendly manner, whilst striving to deliver the best possible produce and service for our supporters. We look forward to reaching our goals on all these fronts through this long-term partnership with market-leaders Levy UK + Ireland.”

Written by
Edward Waddell