For two weeks, from 30th December 2025 to 13th January 2026, children shopping with their families will once again be able to pick up free apples at checkouts in over 800 large Tesco stores, showcasing the value in Tesco fresh produce.
Tesco expects to give away over three million apples over the two week period. This continues the work of Tesco’s expanded Fruit & Veg for Schools programme which supported around 140,000 children with over ten million portions of fruit & veg.
Government figures show that fewer than one in ten children and one in five adults eat the recommended five-a-day. This follows a year-long consultation carried out in communities across the UK with Tesco aiming to make healthy eating easier and cheaper for every household.
Ashwin Prasad, UK chief executive at Tesco, said: We’re committed to making healthy choices easier, quicker and better value for our customers. With new offers, Clubcard Challenges, free fruit for kids and fresh online recipes, we’re helping kids get more of their five‑a‑day, and making healthy eating fun for the entire nation.”