The UK & Ireland Mushroom Producers created a Seasonal Vegetable League Table to help educate consumers on when the nation’s favourite vegetables are in season. From mushrooms to potatoes to carrots and even green leaves, eating seasonally can deliver an array of healthy options.
The poll also revealed less than half of Brits (44%) know when some of the UK’s most well known fruit and vegetables are in season with supermarkets doing little to help. Eating seasonally means to eat foods that are naturally ready to harvest at the same time of year that you are eating them.
New research from the UK & Ireland Mushroom Producers – a partnership between British and Irish farmers – has found that just 33% of Brits shop seasonably, with a further 44% confessing they are ‘clueless’ on when their favourite fruit and vegetables are in season.
When questioned, 17% believe British and Irish mushrooms are only grown at home during the autumn – when in fact, are available 365 days a year. Almost one in three of the 2,000 adults polled think trendy avocados can be grown in the UK and Ireland, however they are only available when internationally sourced.
Noel Hegarty, spokesperson for the UK & Ireland Mushroom Producers, said: “Understanding seasonal eating can help when buying the freshest, most nutritious vegetables, a little closer to home.
“The Seasonal Vegetable League Table brings to life just where our vegetables come from, when out of season and helps people support local farmers who produce high quality veg right on your doorstep.
“Swap your Sunday morning smashed avocado for some delicious mushrooms and not only support local businesses but play a part in reducing your carbon footprint by choosing lower food mile options.”