16th Mar 2009 - 00:00
Abstract
TSC Foods, manufacturer of soups and sauces to the foodservice and retail sector has today announced that it has become the exclusive owner of the Marco Pierre White endorsed brand, Glorious!
The acquisition marks the biggest deal in TSC Foods' history. Glorious! was originally developed in collaboration with Conival plc, but now TSC Foods has full brand ownership. The company is keen to establish its production of independent products alongside its successful portfolio of food solutions sold under the retailer's own brands. "Glorious! is a major investment in the future of TSC Foods" says, commercial director, Mandy Taylor. "This is a very exciting time for us. We are working with one of the greatest chefs in the World and we have one of the best internal development teams in the industry. Glorious! is already proving a great success with consumers and select major retailers and we aim to make this available on every high street." "We have carefully developed our soups to bring something new to the chilled soup category. We offer a genuine USP by delivering innovative, chunky products & great new flavour profiles that we hope will encourage more customers to buy chilled soup. Our products are already starting to have a noticeable impact – 69% of purchasers are new users of Chilled soup (TNS Worldpanel)." The Glorious! ownership will create more jobs at TSC Foods, including a new head of brand development that is expected to be filled by one of the industry's most respected and highly regarded people. TSC Foods will showcase a selection of the Glorious! range at IFE in March 2009.