As recycling, these have a market value of around £28.5 million which is enough to pay the transfer fees of some of the tournament’s players. Aluminium cans have a recycling value of around £1,000 a tonne.
Recycle Now is encouraging fans to support the environment too during the tournament with a campaign promoting the recyclability of cans – both at home and when out and about.
Adam Herriott from Recycle Now said: “Just like any international footballer, aluminium cans can enjoy a glittering career and go for a lot of money on the transfer market.
“Given this year’s tournament is in Canada, Mexico and the USA many people will be toasting their team with canned drinks at home. Our campaign reminds everyone - don’t binny your tinny - because the World Cup isn’t the only valuable metal being traded this year.”
Every year, ten billion aluminium cans are recycled across the entire UK preventing three million tonnes of greenhouse gas emissions from arising – the equivalent to taking almost 700,000 cars off the road.
Food Waste Minister Mary Creagh added: "As the World Cup kicks off, let's make our recycling world class. Don't score an own goal by littering matchday drinks. Protect our beautiful countryside, channel Harry Kane, and hit top bins by recycling your cans.”