The campaign will encourage children to have a more balanced approach to snacking, and provide vital resources and strategies for parents to support gradual snack improvement without stress.
This is in response to research that found children in the UK eat three unhealthy snacks and sugary drinks a day on average, contributing to excessive sugar, salt and saturated fat consumption.
‘Attack the Snack’ will reflect the real-life challenges parents face, such as time and financial constraints, children's resistance to new foods, peer and brand influence, and stress.
The partnership will see Veg Power’s fresh snacking content shared via the new Family Food by Netmums site that aims to make feeding families easier - including snack planners, shopping guides, ideas for snack platters and easy-to-make snacks for on-the-go snacking this summer.
When children return to school in September, the focus turns to after-school moments. Free toolkits will be available to Veg Power’s UK wide network of primary and special schools, to help them leverage the 450 million pieces of fruit and veg made available to 2.3 million children through the School Fruit & Veg Scheme, and stimulate lasting improvements in their fresh fruit and veg consumption.
Dan Parker, chief executive of Veg Power, said: “We’re thrilled to be teaming up with Netmums for ‘Attack the Snack’. Together we will reach millions of families with tips, ideas and resources. And we hope to inspire healthier snacking habits in thousands of children across the UK, to make a real difference to their overall diet and wellbeing."