Nationally representative surveys were commissioned by Veganuary in twelve of its core campaign countries to establish the percentage of people who report having taken part in Veganuary during January 2026.
Based on these results and the current population estimates for each country, Veganuary has calculated that roughly 30 million people worldwide chose to try vegan this January as part of Veganuary.
National restaurant chains such as Wagamama, Franco Manca and Wahaca introduced new Veganuary specials, while independent restaurants promoted dedicated Veganuary menus.
The Veganuary Workplace Challenge saw strong participation in the UK, including from several NHS Trusts. Clatterbridge Cancer Centre NHS Foundation Trust hosted a Veganuary myth-busting talk for staff and King’s College Hospital NHS Foundation Trust served over 400 plant-based lunches.
Wendy Matthews, Veganuary chief executive, commented: “There’s been plenty of talk in the media about interest in vegan fading. But the story worth telling is the one unfolding in kitchens, not in the comment section.
“Millions of people chose kindness this January – for themselves, for animals and for the planet. Veganuary is now firmly mainstream and its continued growth is proof of what happens when people around the world put compassion into practice. We think that’s something truly worth celebrating and a powerful sign that conscious food choices are more than a passing trend.”