Skip to main content
Search Results

Vimto wins innovation award for teen pouch

1st Jul 2009 - 00:00
Abstract
Growing soft drinks brand, Vimto, has won the Food North West Award for Innovation for its new re-sealable pouch product, which was launched to market in May this year.
Vimto beat five other shortlisted companies to win the Award at the prestigious FoodNW Awards 09, held at Manchester's Hilton Hotel on 25th June. Vimto's 250ml re-sealable pouch was recognised for its relevance to the teenage market, and its reduced environmental impact– as the fully recyclable pouch uses less packaging than conventional packs and is more efficient to transport – thereby reducing Vimto's carbon footprint. Jonathan Bye, managing director of Vimto Soft Drinks, said: "It is fantastic to receive any award, but one for NPD so soon after the launch of a product is a notable achievement. I would like to congratulate all those involved with the launch, of which there are many, as this accolade is a great example of what can be achieved by a united team effort."
Written by
PSC Team