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Wafflemeister celebrates record year with sale of 53m waffles

12th Jan 2024 - 05:00
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Leong-Son, Millie Bobby Brown & Jon White
Abstract
Wafflemeister sold more than 53 million waffles in 2023 - the most the brand has ever sold since its inception nearly 15 years ago.

The record-breaking sales have been achieved through success in the wholesale, retail and foodservice markets, with presence across the education, healthcare and hospitality sectors. 

The company has more than 25 branded outlets across the UK in locations such as Alton Towers, Legoland, Oxford Street and Butlins. In December, Wafflemeister signed an exclusive deal to be the official food partner for Millie Bobby Brown at the New York launch of her coffee brand - Florence By Mills Coffee.

Jon White, commercial director at Wafflemeister, said: “We have had an unreal year. Not only have we seen growth across all areas of our business but we’ve partnered with some of the most incredible people and brands globally. 

“We’re not stopping here though; we’ve got some brilliant plans in the pipeline for this year including a new retail listing, new innovative products as well as new sites, and can’t wait to share our waffle love with more people than ever.”

Written by
Edward Waddell