The report outlines progress across responsible sourcing, lower-carbon production and packaging, embedding sustainability at scale across everyday breakfast products found on shelves nationwide.
Weetabix highlights tangible progress across its four sustainability pillars: sourcing, product, operations and social responsibility.
Trials have been carried out using lower levels of nitrogen fertiliser alongside regenerative agriculture techniques to help maintain yield. These smaller-scale trials have now been expanded to whole-field trials, and in 2025 Weetabix sourced over 800 tonnes of wheat produced with lower fertiliser levels.
The quantity sourced was used to make over 30,000,000 Weetabix biscuits. This equates to millions of lower-carbon breakfast occasions already on UK shelves, delivering sustainability progress at everyday scale.
Since 2014, the company has redistributed more than 25 million breakfast servings through its partnerships with FareShare and Magic Breakfast, including 1.3 million bowls of cereal in the past year alone, helping to support children and families facing food insecurity.
Weetabix continues to invest in its workforce and future talent through expanded apprenticeship programmes, mental health support across manufacturing teams and a sustained focus on inclusion.
Colm O’Dwyer, managing director of Weetabix Food Company UK & Ireland, said: “This year’s report reflects the progress we continue to make in reducing emissions across our operations and supply chain, while maintaining the scale, quality and reliability that our grocery and convenience partners expect.
“Despite a challenging year for British agriculture and ongoing external pressures, we’ve worked closely with our farmers, colleagues and partners to deliver practical, measurable improvements.
“The validation of our science-based targets gives us confidence that our approach is robust and aligned with the expectations of retailers and the wider food sector, as we continue to build a more sustainable food system for the long term.”
The full sustainability report 2025/2026 is available now on the Weetabix website: https://weetabixfoodcompany.co.uk.