The campaign will be promoted at the Welsh Game Fair, which is taking place at Faenol Estate near Bangor over the weekend of 9-10 September.
James Gower, chief executive of Stable Events which organises the show, said: “It is home grown right here in Wales, the most natural free range meat we have. It has a low carbon footprint and is incredibly healthy. It makes absolute sense for it to be a regular choice on our hospital menus.”
A 100g serving of venison has 22g of protein compared to 17g in beef. It has nearly twice as much iron, half as much saturated fat and only 7g of total fat compared to 20g in beef. It also carries much less calories – 160, contrasting with 245 in beef.
Will Oakley, a former gamekeeper turned meat supplier, added: “This could be particularly advantageous in hospitals where recovering or ill patients may not feel up to eating large meals. They will know they can still get their required nutrition even if they eat a fairly small portion.”