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Welsh Rugby Union appoints Aramark UK as new food, drink & hospitality partner

6th Nov 2025 - 06:00
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Welsh Rugby Union appoints Aramark UK as new food, drink & hospitality partner
Abstract
Following a competitive process, the Welsh Rugby Union (WRU) has named Aramark UK as its new food, drink and hospitality partner at the Principality Stadium.

Aramark UK’s proposal brings ‘great food, innovative technology and strong operational expertise’ to help elevate the fan experience at the stadium with clear sustainability targets for waste, energy and packaging.

The multi-million-pound and long-term contract will commence in mid-December, after the Quilter Nations Series and in time for the Guinness Six Nations 2026 and summer concert season.

Helen Milligan-Smith, chief executive and president at Aramark UK, said: “We’re passionate about creating unforgettable moments that put fans and visitors at the heart of everything we do.

“We're excited to bring our unique energy and global experience in sport and entertainment to Wales, taking Principality Stadium to new heights. This partnership is built on shared values and a strong commitment to the Welsh community. Together, we look forward to shaping a vibrant future that celebrates the spirit, pride and heritage of Welsh rugby.”

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Written by
Edward Waddell