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Wholesaler Brakes creates new plant-based range for Veganuary

9th Jan 2024 - 06:30
Sysco Simply Plant-Based range
Brakes has kicked-off its Veganuary campaign by unveiling a new Sysco Simply Plant-Based range that features five alternatives to meat.

The range includes savoury tarts like Sysco Simply Sweet Potato & Red Onion Marmalade Seeded Tart as well as a Sysco Simply Chestnut & Seed Roast. Over the next 18 months, the range will grow to more than 50 products as it expands to includes cakes, desserts and vegan sausage rolls.

In response to the increasing popularity of veganism, Brakes has created a Veganuary 2024 section of its website showcasing the reasons to get involved and offering a support package for customers. 

From recipe ideas to videos and from menu templates to promotions, the new section brings together everything customers could want to capitalise on Veganuary.

Mandy Van Hagen, marketing food manager at Brakes, said: “Veganuary is a great time to showcase plant-based menus and appeal to a wide audience of not only non-meat eaters, but also those looking for a healthy start to the year. Our new Sysco Simply Plant plant-based products can elevate menus, provide choices, and meet the demand for diverse and sustainable food options.”  

Written by
Edward Waddell