Taylor joins from Tigerbond, where she was client services director, representing household brands including Specsavers, JustGiving and MAM Baby.
The appointment sees current managing director Fiona Hamilton step into the newly created role of director of strategic growth, reflecting the agency’s ongoing investment in its capabilities to meet the evolving needs of food and drink clients.
Anita Murray, chief executive of William Murray, said: “We’re focused on making William Murray not just bigger, but better. Our clients’ communications needs are changing fast, and these changes ensure we have the right expertise, creativity and leadership in place to help them succeed.
“Rachel brings a wealth of experience from working with some of the UK’s best-known brands, while Fiona’s new role sharpens our focus on driving client growth through bold ideas.”
Alongside leadership changes, William Murray is also strengthening its team across all levels, welcoming a new account manager and new interns this autumn. William Murray says these appointments reflect the agency’s commitment to developing the next generation of talent.