The third annual FWAW will build on the success of this year’s campaign which was supported by 80 organisations across 12 countries. In the UK alone, more than 8 million people heard about food waste during the 2022 campaign, resulting in almost 55% taking action to reduce the amount of food they bin at home.
Focusing on the theme of ‘Win. Don’t bin,’ the 2023 campaign will demonstrate how valuable food is in our lives, how it unites people and how using up everything we buy saves money, time and the planet.
Wrap has called on key partners such as Governments, local authorities, manufacturers, brands and retailers, and the hospitality and food service sector to amplify its messages and reach as many people as possible.
Wrap estimates that 1.1 million tonnes of food are wasted every year from UK homes because of preparing, cooking, or serving too much. That’s one-quarter of all food wasted for this reason, costing people £3.5 billion.
Catherine David, director of collaboration and change at Wrap, said: “There has never been a more important time to help households reduce their food waste. With food price inflation at an all-time high, Wrap is excited to be running our third annual FWAW and is looking for partners to step up and help people save money and fight the climate crisis.
“The cost of living crisis is putting many households under increased budgetary pressures and reducing the amount of food we waste in the home is a simple way we can all save ourselves money and time. Using up leftovers is a win-win solution for both our pockets and the planet.”