The UK Packaging Pact aims to ‘transform’ how we design, use and recover packaging to reduce waste and emissions, better protect nature and put citizens needs at the heart of packaging decisions. The founding members include ASDA, Arla, Haleon, Lidl and Yeo Valley.
Catherine David, chief executive of WRAP, said: “Collaboration works and it’s delivering real change. Unrecyclable black plastic is gone, recycling is rising, and unnecessary packaging is disappearing.
“But the scale of the challenge demands more. Plastic pollution remains a global crisis, and with the failure to secure a global treaty, the need for bold, systemic action has never been greater.
“We must accelerate the step change to circular living, driving reuse, tackling plastic film, and enabling the impact of upcoming recycling reforms. This is collective action at its most ambitious and essential, and WRAP is proud to lead the charge toward a truly circular future.”