Aimia says the launch marks a ‘significant milestone for the nation’s favourite brand of malt’ as it enters a brand-new category. The company also says it sets customers up for a full on day thanks to the slow release of energy from oats – it’s high in fibre too.
To make one serving of Horlicks Malted Porridge, mix 50g of porridge clusters with 240ml of cold milk in a saucepan. Bring to the boil and stir until the clusters have broken down and the desired consistency is reached.
Aimia says it is a ‘must-stock’ for foodservice environments that are looking to add an on-trend, balanced breakfast option to their morning menu. Horlicks Malted Porridge is currently available in a 400g box.
Rebekha White, brand manager of Horlicks, said: “Horlicks has helped bring comfort and enjoyment to the nation for generations. Our consumer research told us that Horlicks’ fans would love to see more malt on menus - especially when it comes to breakfast, hence why we are so excited to be launching Horlicks Malted Porridge.”