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Albert Bartlett partners with chef James Martin to create frozen potato range

11th Oct 2023 - 04:00
Potato producer Albert Bartlett has partnered with chef James Martin to create a range of frozen potato products specifically targeted to chefs.

The ‘Albert Bartlett Inspired by James Martin’ range includes five potato products: Luxury Mashed Potato, Classic Mashed Potato, Triple Cooked Chunky Chips, Classic Fries and Sweet Potato Fries. The products can be served as they are or given a chef’s signature gourmet twist.

Martin, who won the Craft Guild of Chefs Special Award in 2013, commented: “As chefs we are faced with many pressures and challenges with staff, sourcing, planning and ensuring we deliver consistently great food – that’s why we have developed these great tasting high quality products, it is a true chef’s range, and now with all the convenience of frozen.”

Addressing the need to balance the challenges of managing a busy kitchen and maintaining high quality and taste, the new range is a convenient restaurant-ready solution.

John Hicks, brand and marketing director at Albert Bartlett, added: “We have been producing fantastic quality frozen products for the retail market for many years, however this new range represents our first set of products created specifically for chefs.”  

Written by
Edward Waddell