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BaxterStorey unveils charitable festive sandwich range

24th Nov 2021 - 05:00
BaxterStorey, the UK’s largest independent foodservice company, has created a new range of festive sandwiches with some proceeds going to the Beyond Food Foundation (BFF).

Ten percent of sales generated from the ‘festive turkey’ and ‘cheeseboard bloomer’ sandwiches will be donated to the charity.

The Beyond Food Foundation provides training and support to vulnerable people who have been impacted by homelessness, mental health and addiction. The charity aims to ‘transition’ people back into society by offering practical and theory-based programmes to help them get back into work.

Simon Boyle, founder and chief executive of the Beyond Food Foundation, said: “Getting people to purchase a cup of coffee or a sandwich or a piece of cake, knowing it’s going to make a fundamental difference to people’s lives is exactly where we all should be. 

“Getting our Apprentices to work is a barrier because of the cost of it. The direct contributions will go straight into the travel hardship fund that we have at Beyond Food, which enables apprentices to get to work in an easier, happier and a safe environment.”

The ‘Festive Turkey’ sandwich consists of Midland’s smoked turkey with British bacon, cranberry sauce, sage and onion stuffing mayonnaise and baby spinach, made with Roberts Bakery malted bread.  

The ‘festive cheeseboard bloomer’ is made up of mature barber’s cheddar, wensleydale cranberry and cream cheese mix, celery, apple fig and cider chutney. Other sandwiches in the range include: a ‘two bird roast’, ‘brie and berry’ and a ‘Boxing Day feast’.  

Greg Bramwell, head of food and marketing, BaxterStorey, added: “It has been a real combined team effort to launch our first ever festive range and we’re incredibly excited that, through food, we can support such an incredible charity.

“Simon and team work so hard to support the local community through their apprenticeship programme and we hope the money we raise can support the apprentices with their travel costs in getting to Brigade.  

“It’s about good food doing good, and we hope we can not only give our customers a delicious lunch time sandwich which gets them in the festive spirit, but we’re also giving back to the community by playing a small part in transforming lives for the better.”

Written by
Edward Waddell