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Calbee UK creates new plant-based snacking range

18th Aug 2021 - 05:00
Snack manufacturer Calbee UK is launching a plant-based snacking range under the Harvest Snaps brand that is compliant with proposed government non-HFSS guidelines.

The new range is based on research into the ‘better for you’ shopper’s needs and is set to reach selves this September. The vegetable and pulse-based snacks provide a healthy alternative to traditional fried crisps that are non-HFSS complaint.

The plant-based snacking range comes in two flavours including sour cream & chive lentil rings and Thai sweet chili lentil puffs.

Jon Wood, commercial director at Calbee UK, said: “We believe that Harvest Snaps is the first bagged snack to provide retailers with a viable and scalable solution to meet the new HFSS regulations. The brand represents our most innovative UK launch, responding to a genuine consumer need whilst addressing current concerns around obesity - a great tasting positive swap versus traditional crisps and snacks.

“Over 80 per cent of major retailer shoppers surveyed recently said they would likely buy the new Harvest Snaps range (VYPR research). This gives us confidence that the brand will perform well in the market and we have high hopes that Harvest Snaps will become the major player in better for you, plant-based bagged snacking.

“Developing great products within the new HFSS guidelines has been a challenge but we believe we have found the perfect balance between flavour, texture and health and that Harvest Snaps provides the category with truly relevant, on trend innovation at this critical time.”

The entire range is vegan and gluten-free with all green and amber GDAs. All products are baked and not fried with under 100 calories per portion.

Written by
Edward Waddell