Everything from shelf-edge labelling to packaging, as well as the complete portfolio of Swan Bakery merchandising and display units, will feature the new branding.
To coincide with the refresh, Country Choice has extended its sweet bakery range with several new Viennoiserie items and sweet treats that will enable convenience retailers to capitalise on the current social media trend for innovative cakes and pastries which is being driven by younger shoppers embracing the culture they have built around enjoying little treats.
Leading the line‑up are the ready to bake Raspberry & Mascarpone Crest, a café‑style addition for continental‑bakery inspired moments, two new hot‑drink‑friendly butter pastry buns in Cinnamon and Chocolate flavours, a Hazelnut & Chocolate Roll, a Chocolate Babka and a Caramel Babka.
Joining them is the new thaw and serve Iced Finger Bun which is topped with a layer of sweet icing and comes in packs of four.
Country Choice has extended its selection of muffins, with the introduction of four indulgent thaw and serve, topped and filled tulip varieties - Sticky Toffee, Jaffa, Lemon Drizzle and Raspberry & White Chocolate.
There are four new branded muffins - Lotus Biscoff, Nestlé Mint Aero, Nestlé Rolo and Nestlé Munchies Muffin – which come in branded cases to make them easily identifiable on shelf.
Inspired by the latest cookie trend, come four topped cookies – Double Chocolate Smores, Milk Chocolate & Salted Caramel, Milk Chocolate & Pistachio Blondie and Chocolate Chip & Hazelnut perfect as a snack for cookie lovers.