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Enjays invests £1 million in bid to become UK’s first waffle manufacturer

30th Mar 2015 - 08:24
Leeds-based Enjays have a history of supplying pancakes and crepes into the UK foodservice market and have now invested over £1 million into an effort to become the UK’s first and only manufacturer of Belgian Style Liege Waffles.

The company has produced a traditional liege waffle with pearl sugar, and hope that customers will begin buying from a UK business in a switch from imported versions.

Also, the Waffletops brand has been launched, which is a range of coated topped waffles aimed at the coffee sector as an alternative to muffins and cookies.

Managing director Jon White, said: “We have enjoyed great relationships across a number of sectors over the past few years, and feedback from our customers led us to look at the Waffle category. 

“Drawing on our experience, we have created a range of sector specific products, including the Reduced Sugar Waffle which is the only School Compliant Waffle available to schools.

“Our core competencies now stretch across the Pancake and Waffle category, and we believe we will deliver significant growth for our customers in these areas, particularly with the flexibility we have to produce waffles of different sizes and flavours.

“Enjays produces everything in the UK, and with our existing relationships in Foodservice, we provide a compelling proposition to any Pancake and Waffle Buyer.”

Written by
PSC Team