18th Mar 2013 - 13:10
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Lotus Bakeries has introduced a new takeaway lid specially designed to hold the company’s Original Caramelised Biscuit.
Manufactured in association with Solo Cup, the lid is available in two sizes to fit the most popular cup formats and created to ensure that customers who ‘grab and go’ don’t miss out on a complementary bite-size treat.
Marketing manager Frances Booth said: “Featuring a specially designed ridge that securely holds the biscuit in place, the lid provides outlets with the perfect tool to differentiate their offering from other venues. When used with venue-branded cups, it offers caterers the perfect marketing tool for just a fraction of the cost of other media.”
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