FitKitchen will assist operators to achieve their goals of business improvement as well as driving new business into the Welbilt stable.
Cafes, casual dining and pubs lead the way for the new model which sees the UK team take the extensive Welbilt portfolio to market in a brand new way.
Jonathan Butler, UK & Ireland sales director at Welbilt, said: “The FitKitchen approach is sector specific as we recognise that different sectors of the industry require bespoke solutions to their catering needs.
“The new model is also wrapped up with extensive culinary support and menu development via the new FitKitchen masterclass initiative, energy consumption analysis, total kitchen connectivity and Welbilt’s new TotalCare afterservice programme.
“It enables the different models to be tailored to each sector and it allows through-the-line marketing support dedicated to each sector. This model can only be delivered by a company such as Welbilt that has a range of equipment and market leading brands such as Merrychef, Convotherm, Delfield, Olis, WMaxx, Crystal Tips; it makes the business stronger and more competitive in the industry.”