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Wholesaler Brakes revamps premium ice cream ranges

13th May 2025 - 04:00
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Brakes has revamped its premium ice-cream range with the introduction of gelatos and sorbettos from award-winning producers Hackney Gelato and Jude’s.

The new gelatos from Hackney Gelato are produced using traditional methods, where they are churned slowly to keep the ice and air out for a smoother texture. It also makes its gelato with a higher ratio of milk to cream, so it contains less fat than most ice creams.

With 13 varieties in a 4.5L format, Hackney Gelato offers a range of high-quality flavours. This includes two Star Great Taste winners Raspberry and Alphonso Mango Sorbettos, Pistachio and Chocolate & Roasted Hazelnut Gelatos, and Sea Salted Caramel Gelato - winner of the coveted three Star Award.

Brakes is also adding a new 4.75L Napoli range from award-winning producer Jude’s. The new flavours include Bubblegum naturally coloured with spirulina and Speculoos Caramel Biscuit. The range combines quality and creativity, which is designed to delight customers and elevate ice cream offer across foodservice.

Paul Nieduszynski, chief executive of Sysco GB, said: “We have seen an increasing number of customers wanting to differentiate menus by introducing a more premium range of ice-cream.

“With summer and National Ice Cream month both fast approaching, it’s a great opportunity for customers to review their ice-cream range and make sure it still fits their needs. The products and ranges that we’ve launched, which are exclusively available to Brakes customers, are designed to offer a comprehensive consumer experience, which is sure to have them coming back for more.” 

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Written by
Edward Waddell