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Wibble offers a ‘delicious revolution’ in jelly making

12th Jan 2024 - 08:27
Although Wibble is a relatively new entrant in the ambient dessert space, it has already won contracts to supply its jelly crystals to the education and healthcare sectors.

Founded by Laura Friederich in 2020 it took two years of recipe development to ‘perfect the unique quick set’, plant-based jelly crystals. Key features of Wibble jelly crystals:

  • Quick Set: Wibble jelly crystals set in under an hour compared to an average of four hours for gelatine-based products.
  • Plant-Based: Wibble jelly crystals are vegan with nothing artificial, appealing to environmentally conscious consumers and inclusive of dietary requirements.
  • Low Sugar: Wibble crystals are the only low-sugar crystals on the market, making better jelly without compromising on taste.

Ambient desserts, like Wibble jelly, provide a convenient and versatile alternative to frozen or chilled options such as ice cream or yogurt. Wibble jelly comes in four flavours including strawberry, raspberry, orange and forest fruits.

Friederich said: “We believe in making delicious desserts accessible to everyone without compromising on health or the environment. Our low-sugar jelly crystals are just the beginning of a sweet revolution."

Wibble jelly crystal catering bags are available from Brakes, Blakemore and a growing number of national and regional distributors.

Written by
Edward Waddell