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Augmented reality to ‘transform’ takeaway market within five years

16th Dec 2021 - 05:00
Ardian Mula, chief executive of Foodhub, believes that augmented reality (AR) will ‘transform’ food delivery within the next five years.

AR will enable customers to experience the sights, sounds and possibly even smells, of their favourite takeaway, allowing customers the full takeaway experience without leaving the house.

This year, Foodhub bosses have put plans in place for the development of AR within the business, placing the food delivery company at the forefront of the tech revolution. 

I see this technology as being a game changer for both the industry and the takeaway consumer. Imagine as a consumer if you could have the full takeaway experience, using just your smartphone and a pair of goggles?

This could allow customers to effectively walk into a takeaway and get the full flavour of the business, from the branding to the shop interior. They could then ‘shop’ their own order, from building a burger to picking a pizza off the shelf, as well as interacting with staff – all from the comfort of their own living room.

Since the Covid-19 pandemic, people’s ordering habits have changed, and technology such as this will revitalise the industry in a way we haven’t seen for a long time.

QR codes can be printed for pennies, a stark contrast to expensive payment hardware. In global markets such as India, there has been a big emphasis placed on providing businesses with these more affordable technologies, and we see a big opportunity to providing business owners with the chance to save on tech and instead invest elsewhere.

Fusion 2.0, an exciting update to Foodhub’s software system currently in trial with 100 takeaways nationally, will see traditional tools such as tills and printers being replaced with the need for only one device, such as an iPhone or iPad.

Using one device that can act as a digital chef’s menu, order management system, payment device and a tool to remove boundaries across multiple sites will result in less waste and increased efficiency. 

We’re incredibly excited about the evolution that the food industry is experiencing right now and Foodhub is pleased to be at the forefront of it. We are dedicating a lot of resource to ensure that we are on the cutting edge of this technology and are in a position to help our independent partners capitalise when the time is right.

Written by
Edward Waddell