Operators – especially in the QSR and Casual Dining sectors – have invested significantly to improve the in-store offering to consumers. This renewed focus on ‘experience’ and ‘environment’ has contributed to the growth in ‘on-premise’ visits.
The rise in healthier product choices offering lower calories and free from options is forecast to act as a catalyst for growth in the sector. NPD finds that there are healthier product choices offering lower calories, lower fat and lactose-free, gluten-free and dairy-free options.
NPD also notes that eating on the go is becoming easier thanks to product innovations including more portable breakfasts as well as convenient pots and soups for lunch.
Technology is set to drive growth as customers are making use of online ordering, new apps, self-checkout and contactless payment at food on the go outlets.
Jack MacIntyre, NPD group senior account manager, UK Foodservice, said: “Anybody drawing up a checklist of strengths and opportunities for the food on the go sector only needs to recognise the increased portability of products, mobile ordering and payment, social media campaigns, the growing incidence of working from home and from different locations, commuting over bigger distances, and of course the street-food revolution.
“There are many factors at play that can only give us all a growing appetite for a breakfast, lunch, dinner or snacks on the go.”