
This collaborative initiative launched on 1st September 2025, with donations calculated after quarterly trading reconciliation. According to the Food Foundation four million children are now living with food insecurity.
The British Nutrition Foundation reported that 31% of surveyed primary school teachers regularly see children arriving at school hungry. With food inflation rising once more, these numbers are only likely to increase.
Jo Hall, Allmanhall’s co-owner and development & marketing director, said: “The old adage goes ‘breakfast is the most important meal of the day’. Certainly, when it comes to concentration and nutrition for young people, this is the case.
“That’s why Allmanhall are so grateful to support our client partner, Artemis Venue Services, in their inspiring initiative with Magic Breakfast. They’re on a mission to transform lives and eliminate school child hunger - and the team at Allmanhall are only too happy to help.”